The design for an eight page "foldy" comics booklet. You slit the centre and fold it up in a way that produces a book without need for staples.

What Is Service Design (Chapter 0)

Posted on by David

I wanted to get some thoughts down about the work I do, so took the opportunity to make a tiny 8 page Riso printed booklet called WHAT IS SERVICE DESIGN (chapter 0).

The start of an exciting new genre — service design memoir? — it was nice to start writing and drawing without a plan, and run into the brick wall of “you have run out of physical space in your zine”, rather than the endless white glow of a word processor that can eat all the blather you pour into it.

This is the "dark colour" screen for the Riso print. For this booklet we went with a dark blue.
This is the "light colour" screen for the Riso print. We went with a lighter shade of blue.
These are the two screens used to print the final image. One gets printed over the top of the other. We used a darker and a lighter shade of blue.

I think I will do another one and continue the discussion, but right now am having fun circulating this bit to other designers for their thoughts. A big hello to the service designer who enthused over it in Sydney recently (it was probably the only service design-related comic at SCAMP)!

This was made originally for Hallozeen X! Thanks to Alex e Clark and Sam Emery for giving me a reason to start doing some Horror Writing.

Eventually I’m sure this will be a nice business book published by Wiley!

What Is Service Design (chapter 0), page 1. This is the cover of the zine and features a title, link to experienceillustration.com and some hills in the background.
What Is Service Design (chapter 0), page 2. The drawings and characters in this comic are very simple, without features. Many designers have trouble explaining service design. I show what that looks like and introduce my own explanation.
What Is Service Design (chapter 0), page 3. I introduce "human-centred design" as a concept.
What Is Service Design (chapter 0), page 4. I explain that I fell into service design work, and kept doing it because of encouragement and a small amount of discouragement.
What Is Service Design (chapter 0), page 5. I show the service design toolkit that is obvious to anyone observeing a designer, the more important toolkit beneath that, and the "secret" toolkit that makes you an effective designer.
What Is Service Design (chapter 0), page 6. Anyone can do design, but if you are not thinking widely enough, or your organisation is incapable of being "human-centred", you will have limited success.
What Is Service Design (chapter 0), page 7. I begin to describe the stages in a service design job. 1 is Panic. 2 is Doing Research on (about) the Design Job.
What Is Service Design (chapter 0), page 8. We've run out of room in the booklet so there is a drawing of a designer wading through a river past the corpse of the last designer employed here, the huge failed transformation project we don't talk about, and a poo.
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Category: Comics

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